Annika Dunaway

Product Collaboration: Partnered closely with a product designer to shape intuitive user flows and improve product clarity.

Ideation & Problem Solving: Explored how to approach customer challenges and surfaced product opportunities to address pain points with thoughtful, scalable solutions.

Ticket Writing & Sprint Planning: Wrote detailed product pitches and tickets for engineering using Shape Up methodology; prioritized sprints based on impact and feasibility.

Cross-Functional Execution: Collaborated daily with engineering, data science, and design teams to scope, build, and iterate on features.

Customer Feedback Loop: Regularly gathered and analyzed customer insights to inform product direction and feature development.

Customer Onboarding & Success: Supported Aampe’s first clients through onboarding and the mindset shift toward agentic AI.

Strategic & Technical Support: Helped customers with content writing, labeling, and in-app messaging (surfaces) implementation.

Thought Leadership: Published articles on agentic AI and mindset change in product, contributing to public understanding of intelligent systems.

• Awarded Top 25 Agentic AI Voice by Thinkers360.

Enablement & Documentation: Created onboarding materials, product documentation, demo decks, and a comprehensive knowledge hub.

Stakeholder Communication: Acted as a bridge between product and key stakeholders across Sales, Marketing, and Customer Success — aligning teams on sprint work, priorities, and releases.

CRM Advocacy: Acted as the internal voice of CRM professionals to align product development with real-world marketer needs.

Defined product strategy, prioritized feature development, and conducted user research to ensure product-market fit.

Owned end-to-end product operations: managed roadmap planning, ticket organization, developer coordination, QA, stakeholder communications, and feature demos.

Led a cross-functional squad, providing mentorship and career development support to team members.

Delivered client projects across mobile app retention audits, CRM strategy, and technical integrations, managing multiple engagements with both SMEs and enterprise clients.

Analyzed mobile app performance using analytics and attribution tools to identify user behavior patterns, retention gaps, and growth opportunities.

Developed strategic marketing automation roadmaps leveraging qualitative and quantitative user insights.

Created and presented growth opportunity reports to product, analytics, and executive leadership teams.

Built and optimized complex lifecycle marketing flows, leveraging intelligent triggers, segmentations, and dynamic content personalization.

Monitored campaign performance rigorously, reporting against core retention KPIs using statistically significant methods.

Led client workshops, onsite presentations, and consultation sessions, confidently advising both junior stakeholders and executive leadership.

Led all CRM initiatives within the product team, driving engagement across B2B2C and direct-to-consumer channels.

Designed and managed the implementation of Kaia’s CRM platform, overseeing tool selection, configuration, and integration.

Developed and executed a B2B2C CRM strategy to support partnerships and optimize patient acquisition and engagement.

Planned and launched full-funnel customer lifecycle campaigns across email, in-app messaging (IAM), and push notifications.

Built targeted engagement strategies through advanced segmentation and user behavior analysis.

Owned campaign performance analysis, delivering actionable insights to optimize customer retention and activation.

Automated CRM workflows using Braze and AWS services (SNS, Lambda, API Gateway, CloudWatch) to enable dynamic, scalable messaging operations.

Specialized in technical CRM execution, implementing events, attributes, and system improvements to enhance customer data workflows.

Supported backend teams to ensure seamless integration between CRM activities and broader platform architecture.

Planned and executed full-cycle customer campaigns across email, in-app messaging (IAM), and push notifications.

Developed promotional and engagement campaigns with advanced segmentation and personalized content strategies.

Collaborated with design and copywriting teams to ideate and deliver highly personalized, user-centric messaging experiences.

Led the creation and analysis of A/B tests, driving continuous improvements across product features, campaign performance, and customer segments.

Scoped and analyzed experiments to optimize key CRM KPIs, informing broader product and marketing strategies.

Led the implementation of CRM and its channels, managing the cross-team implementation of Appboy (Braze) across web and mobile platforms.

Conducted QA processes using Jenkins (Web SDK), Charles Proxy (App SDK), and validated event and attribute tracking.

Designed and implemented email and in-app templates, ensuring scalability and personalization.

Developed and executed CRM strategies for email and mobile channels across 10 European markets.

Planned, launched, and optimized triggered lifecycle campaigns and ad hoc promotional communications.

Analyzed customer behavior and campaign performance, accessing and querying data via Redshift and MySQL.

Conducted A/B and multivariate testing across email and push channels to improve key engagement metrics.

Supported API integration projects for subscription tools, expanding CRM ecosystem capabilities.

Acted as Product Manager for the CRM Tech Team, driving roadmap planning, feature implementation, and cross-functional collaboration.